Amazon is a sales MONSTER!
It sells more books than any other website in the world.
They’re a trusted company that make buying online easy.
Their “Buy now with 1-click!” option is GENIUS!
Thousands of new books are added every month by people worldwide.
Some make a lot of money, while others don’t make a single penny.
What’s causes lack of sales?
Is it lack of quality?
However, sometimes it’s other factors.
Below are 5 reasons why I don’t sell my books on Amazon.
…And probably never will.
1) Royalty fees
Amazon’s royalty fees are high.
There’s no reason why I should pay them 35% of my profits when they played no part in the creation my book.
I’m the one who did ALL the research, applied and tested what I learned, wrote the book, proofread, edited, hired a designer for the cover, and so on.
Why should Amazon get 35% commission?
Maybe 5% or 10%.
Sure, selling on Amazon exposes my books to millions of buyers.
Though many people visit Amazon daily to buy books, the reality is that most books never get any exposure.
…Even if the quality is EXCELLENT and the reviews are great.
This brings me to my next point.
Amazon has COUNTLESS books.
If you wrote a book, or are considering writing one, there’s a good chance that MANY options already exist on your topic.
How likely is your book to get noticed in a jungle of similar books?
For example, when someone searches Amazon for a diet book and has to decide which one out of thousands to buy, they experience choice overload.
Choice overload frustrates buyers because they overthink their purchase.
They become obsessed with making the right buying decision.
This is when they turn to reviews to help them decide.
Is this a good way to make a buying decision?
There’s been cases where fake reviews are posted on Amazon.
Why do people need to post fake reviews?
Let’s discuss this in #3.
3) Lack of quality
Amazon allows ANYONE to publish a book.
Whether you’ve been writing for 50 years and have published 25 books, or if you just turned 18 and submitted your final essay in high school yesterday…
You can write a book and publish it on Amazon.
Many people have taken advantage of how easy it is and started uploading low quality books.
A HIGH quality book, what I refer to as a diamond product, isn’t created overnight.
It takes time.
What happens when people buy a book that sucks?
Not only do they feel taken advantage of and that they made a bad buying decision, but you also lose them as a return customer.
If I buy a book from someone and the quality sucks, it’s unlikely I’ll ever trust them again.
Think about it.
The purpose of selling books is to help a TON of people and getting paid to do so.
It’s a win-win situation.
Many of my readers have bought all of my books.
Because they know they’re going to get their money’s worth.
Whenever I receive an email from someone explaining how much one of my books helped them, it makes me proud of my work.
There’s no reason to create garbage books, slap a nice cover on them, and trick people into thinking they’re buying something great.
Do things right and money will flood into your life.
It might take a little longer than you hoped, but the money will come.
4) Not personal
When someone finds a book on Amazon, they have NO IDEA who the author is unless they’ve heard of them before.
When people find my website, they get to know who I am and how much I have to offer.
It’s pointless if someone finds my books on Amazon where the deciding factor is “Who has the nicer cover” or “Who has more good reviews”.
I want people to buy from me because they KNOW they’ll get a lot more value than what they paid for, not because my cover looks cool.
People should feel confident when they buy, not like they’re taking a risk.
You follow me?
Earn people’s trust and they’ll buy from you forever.
One of my reader’s wrote a review about my Demon Diet book where he mentioned how he didn’t even read the sales letter before buying.
As soon as the book was available for sale, he bought it.
Because l earned his trust.
You can read his review here.
5) No free information
Buyers on Amazon have to pay for everything.
My blog offers a TON of free information.
I don’t want my readers having to pay for everything.
That’s NOT how I do business.
I provide a ton of free information and only charge for premium products.
See the difference?
I want people to walk away from my blog with SO MUCH VALUE that their purchase feels minuscule.
If my buyers don’t think “Wow, I feel like I owe this guy money from how much he’s helped me”, then I don’t consider this blog a success.
Why do you think I have 348 (and counting) articles that are 100% free?
You’ll make all the money you want if you learn to drown your readers in FREE value.
Unlike on Amazon where someone buys a low quality book and possibly never buys another one.
Don’t ever forget that.
Conclusion: Should you still buy from Amazon?
I personally recommend a ton of books/products that I’ve bought on Amazon.
I think the company is great and makes buying very easy.
However, when it comes to books, I only buy from authors I know I can trust, and refuse to sell my own on their website.
Sure, taking a risk with a couple of books from Amazon that are $2.99-$7.99 isn’t going to leave you broke.
However, I don’t want my books floating around in a jungle where books like that exist.
This blog is known for its HIGH quality content and products.
…And I plan to keep it that way.