Certain words work better than others in Marketing.
There have been studies that show a MASSIVE boost in sales after changing just one word in the sales copy.
Using stronger words can help build better rapport with customers.
Marketing isn’t about deceiving or tricking people.
It’s about helping your readers or customers to better understand your message.
Below are 7 strong marketing words that work very well!
Don’t overlook the value of this word.
Using the word “you” makes your readers feel like you are speaking directly to them.
It makes your content more personal and builds better rapport.
If your content feels like your speaking to an audience, it isn’t going to do as well.
People care about themselves the most.
They want to feel like your content was written just for them.
Write content that feels like a conversation between two people when read.
This one should be self-explanatory.
The word “free” catches the attention of your readers instantly.
Free communicates no risk and motivates people to take action.
If you give away good value, your readers will become VERY intrigued to see how good the stuff your selling is.
You make more sales.
Humans are lazy by nature.
The word easy is appealing to ALL audiences.
People don’t want to work hard.
They want results as fast and easy as possible.
The word “easy” works very well for this reason.
Offering someone their desired result in an easy fashion is a great way to motivate them to buy.
You’ve heard about the book The Secret.
The Secret is a self-help book that offers the same advice as others:
You attract what focus on the most.
However, the title of the book is what I personally feel has made it a great success.
People are intrigued by secrets.
They love learning things they shouldn’t be allowed to know.
Remember that feeling when you were a little kid in school and saw a classmate whispering in someones ear?
Remember how badly you wanted to know what it was?
Can you still feel the same frustration inside that you use to experience?
Secrets are mysterious, gain attention, and form special connections within people.
People always want the latest thing out.
When something is new, it is perceived as the best or most improved version.
The word “new” communicates innovation, better quality, and more effectiveness.
According to this article, the word “new” is hard-wired into our brains.
New is looked upon as an advantage over competition.
The word “new” also triggers curiosity.
People want to see what updates or modifications have been made.
You’ve seen people make lines outside stores to buy a new phone being released.
The word “new” is very powerful and effective.
The word “save” makes people feel they are preventing something bad.
It can be saving money, saving yourself from making a mistake, or even saving someone’s life.
It can be used in many situations, but always has the same meaning:
People want to prevent mistakes, pain, or losing money.
Companies know this and its the reason they use it in their advertising.
Save money, save time, and save hassle are great examples.
People hate to wait.
With all the instant gratification available today, people are conditioned to get things quick.
If you can guarantee results instantly with your product or service, do it!
It’s motivating to purchase a program or service promising instant results.
This is why E-books, online movies, Google and YouTube are so popular.
People are provided with information or entertainment instantly.
*Remember, if you choose to use these 7 strong marketing words, you must deliver.
False promises is a guaranteed way to lose potential or current customers.
Your personal credit should be your top priority with your business.
A great book I recommend is Words that Sell by Richard Byan.
It helped me discover just how powerful some words can be over others.
Check it out!