What’s one of the most important factors when running a successful business?
If your customers don’t trust you, how successful do you expect to be?
How do they know that you’re not only after their money, not their satisfaction?
As soon as someone thinks that you are trying to take more than what you’re contributing, they RUN.
It’s common sense, right?
Unfortunately, there’s a lot of people both online and real life trying to deceive people and take their money.
People don’t understand that their business personal credit is the most important asset they have.
As soon as word gets around that you’re selling products or information that doesn’t deliver results, you’re done!
Sure, you might make some money in the beginning since it’ll take a while for the bad reviews and negative word of mouth to get around…
…but when it does get around, you can kiss your business goodbye.
Word of mouth marketing is considered one of the strongest forms of marketing.
Well simply because humans tend to believe other peoples comments and reviews before they believe you.
They want to hear stories and experiences so they cna decide whether they should or shouldn’t invest in your product or service.
In business, the goal is to HELP people.
The money will come, I promise.
Ask anyone who’s been in business for a while what their secret for staying in business is.
As long as you take care of your customers, the money will ALWAYS follow.
In what is considered the BEST book on business and success of all time Think and Grow Rich.
Napoleon Hill explains how the only way to be successful is to provide people with something of value in exchange for their money.
In his own words, he explains how deceiving others will eventually end any early success you experience.
How Do You Build Trust?
The answer is simple:
You ALWAYS deliver on what you advertise or promise.
A good way to build trust with customers,especially new customers, is to give them plenty of value for free.
As an example, my blog contains articles that offer free advice for different categories.
I don’t ask any of my readers to pay me for the value they receive from my blog.
….and I NEVER will.
End of story.
How much more willing will a reader of mine be to purchase a product of mine(if I ever decide to create and sell one) if I’ve been giving them FREE advice for a while that has brought positive results in their lives?
Very willing, and that will be simply because I deliver with my content and as a result, they trust me.
Here’s the problem with many people running a business, website, etc.
They have a scarcity mindset.
They think “Why would I give anything away for free?…I’ll be missing out of plenty of potential profit by doing that?”
What they don’t understand is that the opposite is true.
By not providing people with free information, products, or service first, they don’t develop trust.
People don’t know anything about them and unless the business has been around for a long time, they will not feel safe buying.
Potential customers that would have been profitable in the future are lost because of this.
Are you with me, does this make sense?…
Let me give you a great example.
Below is a story a professor of mine told the class one day when I was in college.
“Last weekend, I was planning on taking my son for his first haircut.
I saw this barbershop that had advertised on their window “Free haircut for kids!”.
When I went in, they explained to me that the second haircut was free.
They also explained to me that the third haircut would be half off.
Knowing this, I was convinced to proceed and pay for the first haircut.
This was a great example of a good marketing strategy.
Simply because by the third haircut, I would have already developed a relationship with the barber and as a result he will retain me as a customer.”
Did you catch the whole motive behind that situation?
It was a strategy to build TRUST.
If my professor is satisfied with the three haircuts, she will continue to take her son to the same place.
What are the chances that my professor would have gone into the barbershop if that “free haircut” offer wasn’t on the window?
Don’t ever be afraid to give away free advice or value to potential customers.
Free advice or value is one of the best ways to build trust.
Depending on your business, you can give away different things.
If it’s a website or blog, give away a report on how to avoid mistakes with something that can your customers time, money, or hassle.
If you own a small restaurant, give away free samples or have a designated day where kids eat half off or free.
Start giving your potential customers free value.
You’ll thank me.