People Like To Buy

 

Are you afraid to get involved in sales because of the “bad image” sales people have?

Ever heard someone say sales people are scam artists?

Well, that’s a lie.

Sales people are sales people.

Scam artist are scam artist.

End of story.

Real sales people provide customers with valuable products or services.

They actually care about helping others, not just earning a quick dollar.

Sales people ask what you’re looking for, offer you a solution (if they have it), or direct you to where you have to go.

Scam artist don’t last.

Word QUICKLY gets around about their false promises, low quality products, or services.

Since scam artist do exist, honest and authentic sales people have received a bad image.

…but if enough sales people are created, things can begin to change for the better.

So my question to you is, will you be a sales person or scam artist?

I have no intention of helping any scam artists.

If you’re going to be a sales person, then let’s continue.

So now that we’ve covered that, let’s discuss something even more important.

Did you know that people like to buy?

They love it.

It’s exciting to buy something that will add value, enjoyment, or pleasure to their lives.

No surprise there, right?

Well, many people fear getting involved in business or sales because they think they’ll be perceived as a scam artist.

There’s negative connotation around “sales people”.

They are thought of as persistent, demanding, annoying, and liars.

…but there’s a huge difference between sales people and scam artist.

Scam artist are the ones that make you feel pressured.

A sales person will make you feel “heard” and cared for.

They value their personal credit.

It’s evident to them that taking care of their customers will result in positive word of mouth and attract MORE customers.

So what’s your job?

You have to create a product or service that delivers on its promises!

Find out what a specific market of people like or desire, create it, and SELL it to them.

The end result?

They’re happy and you make a profit.

It’s a win-win situation.

…exactly how sales should ALWAYS be.

It’s really that simple.

…and remember, people like to buy!

So let’s use an example…

Maybe you decide to target 18 year olds who are about to start college.

What could you offer them?

What do they need?

Maybe you could design a book bag that has a designated spot for laptops with plenty of cushion and protection. 

It also has plenty of pockets to carry chargers, calculators, snacks, etc.

Next, jump on the internet and search what similar bags are selling for.

You could either offer them a smaller bag with fewer accessories for a cheaper price…

Or you could offer them a better bag with more accessories for more money.

Make sense?

Differentiate yourself.

After you decide the features your bag will have, you contact a China manufacturer and discuss your idea and prices.

You have them manufacturer a couple bags and put them for sale online.

Simple enough, right?

Sales isn’t hard.

What’s hard is taking action.

As soon as you make peace and accept that people LIKE to buy, you can move on to creating a product or service.

Yes, people are careful with their money.

However, if you create something of great value, they’ll have no problem with begging you to take it from them.

Every day, there are millions of people shopping online.

They browse through Amazon.com, Ebay.com, and countless of other online stores.

These people are either searching for previous purchased items or new products to try.

Your college bag just might catch their eye.

Don’t fear becoming a sales person.

Fear becoming a scam artist.

If you help enough people get what they want, you’ll eventually get what YOU want.

-Alex

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