If you’ve researched ways on “how to make your blog successful”, you’ve heard how important it is to choose a “target audience”.
Pick ONE niche and write a ton of articles relating to it.
Then build your audience, display a couple ads, and eventually create an E-book.
Is this bad advice?
No, this method works very well.
…if you have the patience and commitment to build an audience, which most people don’t.
Just look at popular blogs like The Millionaire Fastlane.
The author (MJ DeMarco) built his audience and then sold his book.
The result? – He did VERY well in sales.
…and he continues to do so.
Just look at the reviews for his book on Amazon.
The book is filled with valuable advice.
He shares tips that open your eyes to the reality of why you should be an “entrepreneur” opposed to working a job you hate.
What’s the difference between his blog and mine?
His blog is dedicated to providing tips, advice, and even has forums where readers can interact about “entrepreneurship”.
I think his blog is great and I really admire the level of success he’s created for himself.
However, I’ve chosen a different route because I have a different goal.
If you notice to the right, I have four different categories (Achievement/Motivation, Business/Marketing, Dating, and Diet/Personal care).
It’s safe to say that I did NOT create a “niche” blog.
…And I never will.
Will this hurt my success?
Only I will help or hurt my success.
There are millions of motivational blogs.
There are millions of business blogs.
There are millions of…You get the point.
But my goal isn’t to offer my readers help and advice in ONE area.
I want my readers to come to my blog and have many questions, concerns, or problems solved.
I want my readers to say:
“Wow, I stumbled upon this blog and was able to get a lot of great information”.
Not come to my blog and say:
“Cool, I found what I was looking for”.
Then leave and probably never come back.
Are you following me?
I want them to continuously come back and see what new information I have to offer.
I understand the financial side of having a “niche blog”.
I get it, I really do.
Right now, I have enough content where I can make all four categories into niche blogs, display a bunch of ads, and earn more money than I do now.
Trust me, I know how to do it.
I know how to get traffic, I know how to network, and I know what and what not to do.
Why don’t I do it?
Because that’s not the goal.
I rather build an empire that offers PLENTY of help to both my current and future readers.
Creating a niche blog and rehearsing the same bullshit that doesn’t offer people anything new is not what I’m about.
This doesn’t mean there are niche blogs that don’t offer new insights and advice.
…Again, just look at how well MJ DeMarco is doing.
But I’ve came across MANY blogs that don’t go anywhere and ultimately fail.
Because they keep posting generic content that’s common sense and JAM-PACK their blog with ads, annoying pop-ups, and practically beg you to subscribe to their newsletter so they can harass you with emails and make sales.
Listen to me…
If people like your content, they will subscribe.
If people want to buy your product, they will.
But in today’s day and age, where people’s attention spans are lower than ever…
Where people have less patience than ever…
Annoying them with pop-ups, emails, or anything of that nature is a guaranteed way to get them to leave and never come back.
Focus on making your blog unique in your own way.
Make your content as entertaining and informative as possible.
Read it out loud before publishing it.
Does it motivate, inform, or solve a problem?
No? – then don’t you dare hit the “publish button”.
Creating quality content is a lot easier than you may think.
Let me ask you something…
Have you ever asked someone how to do something?
Have you ever had a problem and asked someone for advice?
My guess is – yes.
Well, guess what?
Someone out there has/will have the same question and YOU can answer it for them on your blog.
Last week, I published an article called How to Clean Foggy Headlights.
The week before, I published an article on How I Look and Feel Great Daily.
And the week before that, I published an article on Things Learned My First Six Months Blogging.
Do these three articles sound anything alike?
Will all three articles ultimately help people?
In each article, I give advice or share stories of things that HELPED me and that’ll help those who read it.
That my friend is the goal of Inertia Will Hurt Ya.
I WANT TO HELP AS MANY PEOPLE AS POSSIBLE.
Some people may say:
“Well, you only want to help people but you have affiliate links in some of your articles”.
If I share a book or product which helped me and will also help you, what’s wrong with placing an affiliate link?
I’m providing a link so you can buy the book or product if YOU CHOOSE TO.
After all, you’re not paying any less or more for the book by following the affiliate link.
You pay the same price, I help the author or online store make a sale, and I get a commission for my efforts.
Sounds like everyone wins.
Don’t be scared or concerned about including affiliate links in your articles.
As long as you actually use what you promote and write authentic reviews, you’ll have no problems.
Like one of my favorite mentors (Brian Tracy) says: “People like to Buy”.
People just don’t liked being scammed.
My guess is that if I tell you about a book, you read it and get A LOT from it, you’ll be more than grateful I shared it with you.
But write a fake review, make a sale, and ultimately lose readers because what I promote offers no value?
I’ve read blogs where they mention a book or product and don’t provide a link.
So now I have to leave their blog and go and search for the product myself.
Am I saving money because they didn’t provide an affiliate link?
Again, I’m still paying the SAME price.
Some blogs do provide a link but mention – “Not an affiliate link”.
I understand where you’re coming from and why you’re doing what you’re doing.
I know you fear your audience thinking you’re only trying to make money off them.
Well guess what?
Your audience will ONLY think this way if you make them think this way.
If you offer no value in your articles and never make effort to genuinely help people, then yeah, sounds like you’re only trying to make money and could care less about your audience.
However, if I can go into your blog and learn something for FREE, which I apply and get results from, then I know I can trust you.
Does this make sense?
Again, at the end of the day, no one is forced to buy anything you share with them.
Personally, I have no issues clicking links and buying things promoted by other bloggers.
I still do it till this day.
But I know who I can trust because they’ve earned it.
Don’t undervalue yourself and your efforts, placing affiliate links won’t hurt your success.
Placing a bunch of ads and promoting things you’ve never used, will.
“SUCCESSFUL PEOPLE ARE ALWAYS LOOKING FOR OPPORTUNITIES TO HELP OTHERS. UNSUCCESSFUL PEOPLE ARE ALWAYS ASKING, ‘WHAT’S IN IT FOR ME?'”
– Brian Tracy
Focus on helping people!
Whether you solve one or ten problems for someone, keep creating quality content.
Some readers will come to my blog and read two articles because that’s all they need.
Others will come and read 15 articles.
Inertia Will Hurt Ya is and will always be a diverse blog.
Some people will agree with the unique style I’ve chosen and some won’t.
That’s none of my business.
My business is to continue doing what I’m doing and helping as many people as possible.
…not worry what others think or say about me.
So far, what I’m doing is working seeing I’ve had great success in my first seven months.
When I first started my “diverse blog”, it wasn’t doing well.
I’ve mentioned before how I would average about ONE reader daily.
But that didn’t stop or make me want to change my mind about being “diverse”.
I stuck with my goals and kept going until I reached a little success.
And when I reached a little success, I went and made sure I worked harder to get a little more.
You need to do what feels right to YOU.
Don’t copy anyone else’s blog just because they are successful.
You can make your blog great anyway you choose.
Whether it’s a niche blog or a diverse blog like mine, if it helps people, it will succeed.
End of story.
What’s your goal?
Is it just to earn money?
Ha! Good luck!
Is it to actually help people while monetizing your blog in an ethical way?
Now you’re speaking my language.
Most people want the shortcut to success; I’ve said it before and I’ll say it again, there isn’t any.
Many people want to scam others for a quick buck; that quick buck is going to cost you A LOT, my friend.
And many people don’t want to put in the time, energy, and make the sacrifices necessary to create a successful blog.
Don’t be any of these people.
Every month my level of success increases because I do things the right way.
Most importantly, I do what I want and what feels right, not what others “recommend”.
Be authentic. Help people. Succeed.
We’ll talk again soon,